About Us


Our Mission:

Whatnot Records is a genre-defying independent music label that specializes in producing, promoting, and distributing experimental music in all its forms. From free jazz to avant-pop to contemporary classical music and beyond, we push the boundaries of musical expression and creativity. Our mission is for our label to foster collaboration and dialogue among experimental musicians from diverse backgrounds, schools of thought, and cultures, resulting in groundbreaking and novel musical experiences.


News


01/02/2024

Our latest album, Scree Scrub Mountain Sky, by New Zealand’s one-and-only Moth Quartet is now live on all streaming platforms!

05/09/2023

Our latest single, Pulsar Rays, by innovative electroacoustic composer, Dariush Derakhshani is now live on all on streaming platforms!

08/08/2023

We’ve partnered with Groover to help discover and promote new experimental music artists! They are a great resource for emerging artists looking to get started at promoting their music. Check out our profile by clicking on the widget or the hyperlink above!

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Our Story:

Whatnot Records was founded by Canadian composer-cellist Nicholas Denton Protsack in 2022. He was soon joined by his brother David Protsack, who serves as the chief financial officer of the label. Although Whatnot Records was initially intended as a centralized platform for the creative projects of Nicholas and his collaborators—which span a wide variety of genres and formats—it later became envisioned as a platform for experimental music in all its forms, designed to bring innovators across many genres and cultures together. Whatnot Records aims to challenge the boundaries of music and foster a community of artists who share a passion for exploration and experimentation.